However, cholesterol-free soy milk and low saturated fatty acid content can effectively prevent cardiovascular diseases. Furthermore, the rapid increase of the population results in a rise in milk demand and price.

At present, worldwide soy milk sales are growing by 10 - 20% each year. Some customers like drinking fresh soy milk while others like extended shelf-life soy milk (ex: aluminum foil packaging). The latter is popular in areas including: Australia, America, Europe, Japan, the Mainland China and Southeast Asia. In the US market, the Soy milk sales amount to 25% of total soybean products sold and are growing rapidly by 20% annually.

The Asia-Pacific region is the fastest-growing market because many countries such as China, India, Japan, South Korea and Hong Kong are the main consumers of this product. The abundant soybean production in these countries has also boosted consumption in the region. In addition, in response to the growing demand for vegan products in Asian countries, a number of strategic investments have been made to promote revenue generation in the region. For example, in 2019, Invigorate Foods announced plans to invest 600 million Indian rupees (600 million rupees) in the next three years for plant, equipment and other capital goods needed to produce soy milk products in India.

The prospect of the market growth's potential is very considerable. The biggest difference between Fresh soy milk and extended shelf-life soy milk lies in their shelf life and storage space. Fresh soy milk can be preserved for a short time, stored in low temperatures, while the extended shelf-life Soy milk's duration is longer and just needs to be stored under normal temperature.

The Chinese community likes to drink fresh soy milk at breakfast while Europeans prefer Soy milk drinks more and more with regards to the higher nutrition value of Soybeans. However, extended shelf-life Soy milk is more popular due to Fresh soy milk's preservation and refrigerated transport.

But still, unsterilized procedures of fresh soy milk production preserves a great amount of nutrients and thus increases the willingness of Europeans to purchase it.

Also, the capacity of milk production by cows during hot summer time is easily affected and reduced. Consumers can hardly buy milk when the milk capacity falls down. Fresh Soy milk, on the other hand, is made of Soybeans and its capacity is easy to adjust. Furthermore, Fresh soy milk content's is high in proteins as well as fibers and all sorts of nutritious ingredients such that the cool Fresh soy milk is more popular in summer.